Now more than ever corporations are under pressure to be environmentally friendly. While the last decade has brought new “green” incentives, we now face the aftermath of hurricanes, earthquakes, and wildfire. As these environmental challenges have become more complex and costly, now is the time for big businesses to lead the way for a more sustainable society. To pursue an environmental strategy, however, it has to add value to your organizations brand. That’s where environmentally friendly papers come in.
A Simple Act
As a printer in the digital age, we have often heard phrases such as “go paperless, the use of paper destroys forests.” In reality, paper production actually supports sustainable forest management. Paper manufacturing provides a dependable market for responsibly grown fiber and encourages landowners to manage their forestland instead of selling it for development of other non-forest uses (Two-sides). When choosing an environmentally friendly paper you create a dual opportunity to benefit not only your brand but the environment.
5 Benefits to choosing an environmentally friendly paper:
#1 Save the World and Know the Impact
See how much energy, greenhouse gases, water and solid waste your organization prevented by choosing to have your corporate stationery printed on a recyclable stock. Our sustainability reports provide you with how your paper choices helped save the environment.
If you’re going to save the world you might as well get a little credit. Choosing an environmentally friendly paper allows you the opportunity to add one or more third-party symbols to certify your paper is green and let your clients know you care. Symbols can go on reports, packing, marketing materials and anything you print.
#3 Your Clients Will Love You
“Consumers around the world are saying loud and clear that a brand’s social purpose is among the factors that influence purchase decisions.” – Amy Fenton, a global leader in public development and sustainability at Nielsen.
A Nielsen study also found that fifty-five percent of global online consumers across 60 counties are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact. When your clients know you care, they repay you with brand loyalty and purchases.
#4 It’s Simple and You Don’t Have to Sacrifice Quality
Choosing a sustainable stock doesn’t have to be a challenge and you don’t have to sacrifice aesthetic or quality. In fact, sustainable stocks are labeled with an FSC® certification to let companies and consumers know that their product is coming from a forest that has been evaluated against rigorous environmental and social standards. It delivers a promise that the paper provided is contributed by responsible management and conservation.
Paper mills don’t skimp when it comes to the environment. Recycled paper meets the same technical specifications as virgin papers and runs successfully on the most demanding printing presses. Recycled stocks can range in brightness depending on your preference while also ranging to a wide palette of colors. Some recycled papers have specks added back in the paper to achieve custom design effects.
#5 Fulfill your Corporate Social Responsibility (CSR)
The environment is part of most CSR policies and choosing a recycled paper can be part of the solution to meeting this commitment. By incorporating sustainable solutions and practices into your organization’s operations your shareholders, customers, employees, suppliers and more will know you are doing your part when it comes to the issues they see as harmful to the environment.
If you’re going to buy paper, why not buy paper that makes a difference?
Want to start saving the world through your corporate print? Reach out directly or comment below.