Successful brands are consistent. When consumers interact with a brand voice and aesthetic they begin to develop opinions and assumptions. When the correspondence between the brand and consumer is positive, trust isRead More…
Every year corporations spend time thinking about how they can capture the attention of their audience. Whether it’s a well-designed e-mail campaign, website ad or social media push. The fact is, however, thereRead More…
Relationships involve interaction. Whether it’s recognizing an employee’s job well done, sending a client an invitation to a business event or extending sympathy for a recent loss. All occasion cards help youRead More…
At Corporate Graphics International, we are always on the lookout for new ideas and new ways of thinking. That’s why when Neenah Paper came out with their newest promotion, The AlchemyRead More…
We live in a digital world. So, when it comes to designing for print it can be easy to forget some of the basic principles that can have a serious impact onRead More…
