Business Cards in a Digital World
If you believe predictions about the impact millennials are having today, you might think business cards are an endangered species. However, video didn’t kill radio, email didn’t kill direct mail and fromRead More…
All posts by Hayley Olsem
13 Secrets to Good Design
The real secret of good design is remembering the principles and elements of design. Unfortunately, these tried-and-true fundamentals are sometimes overlooked when rushing to complete a project. Worse yet, they may beRead More…
What is Your Brand Saying?
Before answering that question, let’s level-set with the definition of a brand: A class of goods identified by name as the product of a single firm or manufacturer. ~ Merriam-Webster Dictionary ARead More…
Generation Z: What You Need to Know!
Understanding and Attracting Generation Z Move over, millennials! Generation Z has arrived and they have higher expectations than their predecessors. Born between 1996 and 2010, this demographic group (sometimes called the iGenerationRead More…
4 Ways to Strengthen Your Brand
Successful brands are consistent. When consumers interact with a brand voice and aesthetic they begin to develop opinions and assumptions. When the correspondence between the brand and consumer is positive, trust isRead More…
