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Take a step back, look at your business and reflect on the opportunities along with the challenges you faced in the last year. As the end of the first quarter approaches your new goals should be starting to align for the year.

Most company objectives seem to have a central theme that whittle down to the ultimate question, how do you generate sales and increase recognition of your brand? Our company, Corporate Graphics International, decided the New Year was the perfect time to realign our focus and launch a brand refresh.

The Foundation

Our success over the years has been built from the intellect, integrity and dependability of our employees. As a result, we took a deeper look at our visual identity and asked ourselves, what does our brand say about us and are we accurately embodying the characteristics of our employees.

Refreshing a brand isn’t just about reflecting internally however. The market and economy are continually changing and your brand needs the breathing room to evolve and align with it. With this is mind we revisited our brand mission, website and overall content. We created a clear objective for our business and what our company values most; our customers.

The Shift

Of course, a rebrand or refresh can’t happen overnight. It takes time, dedication, focus and plenty of planning to create a consistent brand message, especially for global brands. Luckily for us, we have experience and have assisted over 20 Fortune 1000 companies with their rebrands in the last 12 months.

Our clean and contemporary brand (see here) now accurately supports the qualities our clientele are searching for in a print partner; unsurpassed service, quality product and ease of doing business.

Empowering Your Organization

Whether you’re planning to refresh or rebrand your business this New Year, now is a great opportunity to reflect on how your brand is represented to your customers, competitors and employees.

Ask yourself the following questions:

  1. Has your company culture and focus changed over the last 10 years? If so, does you current brand reflect this?
  2. How similar is your brand to all you competitors? Does is stand out?
  3. Does your current brand maximize on brand equity you have built?

Watch our blog to get more details about rebranding/refreshing your brand and how we did it!

*Corporate Graphics International is a national leader in corporate identity programs. Our goal is to find ways to save you time and money while providing quality personalized print products.

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