Creating extraordinary customer experiences can be challenging. Today, customer’s decision-making process has little to do with the product and more to do with brand identity. In fact, according to a McKinsey study, 70 percent of the buying experience is based on how the customer feels.
To ensure your clients feel valued every step of the buying journey you might want to consider shifting your focus on design. A corporate brand design has the ability to embody who you are while emphasizing your unique corporate values in a subtle but powerful way.
To promote brand recognition we kept you on top of the latest corporate stationery insights from the HOW design conference from earlier this year and now we are back again to see if these trends held true at the American Institute of Graphics Arts (AIGA) conference. Our findings? They did.
Our poll comparison regarding the printing process/materials used on the vendors, speakers, and various attendees business cards were surprisingly similar. Looks like these processes/materials are holding out till the end of the year.
HOW Design Conference
AIGA Design Conference
Now is a good time to look at your corporate goals and see if your brand is aligning with them.
A few questions you may want to consider:
How is my organization perceived?
What barriers do we need to break through?
Does our brand reflect the value and unique qualities we provide?
Does our brand blend into the competitive landscape or does it stand out?
At Corporate Graphics International we can help embody your brand voice in your corporate stationery. Have a question? Feel free to leave a comment or reach out to us directly.
*Corporate Graphics International is a national leader in corporate identity programs. Our goal is to find ways to save you time and money while providing quality personalized print products.