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To operate effectively and efficiently, corporations have made astonishing breakthroughs in technology that have reduced inherit risks when it comes to your organization. In fact, a risk that most corporations face is the threat of lost time, a non-tangible asset but something we try desperately to hold onto.

Innovative technology has been shown to save you time and cost through simplified processes, decreased manual efforts, streamlined transactions and more. However, over time we have noticed that not all technologies reach their full potential at the beginning stages. This can be a frustrating realization inside your organization as well as when working with outside vendors. One process in particular that is a prime example of this phenomenon is digital printing.

Since the adaptation of digital printing, perceptions of this process have been a little lackluster. This may have been true about five years ago but with industrial advances; digital printing isn’t what it used to be. For instance one of the latest digital trends we have seen is flood coating or spot coatings. This process can take an entire surface or specified area and coat it with ink, adhesive, varnish and more. Giving you the ability to be unique and stand out.

Chances are if you are looking for a quality print with potential cost and time savings, digital print could be a viable option for you.

Breakdown of Digital Printing

To see if digital printing could provide your corporation value, you will need a good understanding of the materials and processes that are used. A few ways digital printing differs from standard offset printing is by providing faster turnaround, cheaper cost for shorter runs, timely set up, simplified proofing and more.

How It Works

Improvements to digital printing have brought about different types of digital printers. The two most common types include laser and inkjet. Inkjet presses use ink while laser presses use a toner to produce images. These images are typically sent to the press through a digital file like a PDF instead of producing a plate that is needed for an offset press.

Here are a few specifics you might want to take into consideration:

Color Digital presses run on a four color processing system but can also simulate/color match with the use of Pantone® ink.

Paper Smooth bright paper that is coated produces sharper images that don’t allow the ink/toner to absorb into the paper and feather out, which can distort the image.

Proofing & Personalization Since there is little setup to digital printing, single sheet prints and file changes can be made prior to the run allowing for quick proofing and variable data edits. Variable data allows you to tailor your messages on each printed item in one run.

Run Size The ideal run size for digital presses are small to medium sized projects 

Cost & Turnaround Time Because there is no plate creation and files are digitally designed, there a faster turn-around time between implementation and final product stages as well as lower set-up and maintenance charges.

Depending on your job, digital printing could be a worthwhile option to consider more so than it was in the past. If you have any questions regarding this process or if it fits with your company standards, feel free to leave a comment or reach out to us directly.


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