Relationships are everything. It’s not the product that keeps your customers returning, but the support and transparency they receive from your organization. When it comes to nurturing your relationships, clients don’t want to feel like a number. That’s why personalization is key to building relationships and ensuring trust. In an ideal world, you would be able to handwrite a heartfelt note to every single client. However, as your business grows, so does your workload. That’s where variable printing can do the work for you.

Variable printing is a form of digital printing that allows you to change certain elements of a printed piece. For instance, you can change a name, headline, image, or color of multiple pieces without having to stop the printing process – resulting in quick turnarounds and savings.

Personalization options can include:

  • Name
  • Address
  • Signatures
  • Variable Body Text
  • Graphics & Images
  • And More

Variable printing is a viable solution when looking to heighten engagement. In fact, direct mail campaign responses generally hover around 1%, while those that involve variable printing are considerably higher. Why? Because the printed piece is specifically made for that individual. It gives off the impression that the mailing wasn’t part of a mass campaign. It was done with purpose. Isn’t that how every mailing you send to clients should be?

CGI helps brands like yours create personal connections. From design to production to shipping and fulfillment we help your brand leave a lasting impression with variable print. Leave a comment below or reach out to us directly if you would like to learn more.


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