“We need a break. We need to stop and breathe.” – Laurie Pressman, Pantone Color Institute’s Vice President
The Pantone Color Institute unveiled 2017 Color of the Year: Greenery (Pantone 15-0343). The color reflects the need to rejuvenate, refresh, revitalize get in touch with nature and just, breathe. But how does Pantone suggest doing this? It’s all about minimalism and simplicity.
Brands in Green
Over the years, many brands including Starbucks, John Deere, Animal Planet, and Whole Foods have utilized shades of green to promote themselves as eco-friendly. But the benefits of going green don’t just stop with helping the environment.
According to a Nielsen global online study:
Among 66% of global respondents willing to pay more (for products), over 50% of them are influenced by key sustainability factors, such as a product being made from fresh, natural and/or organic ingredients (69%), a company being environmentally friendly (58%), and company being known for its commitment to social value (56%).
Of course, just because your brand cares about the environment doesn’t mean you need to start coating all your materials in green. That’s why we listed a few places where you can incorporate greenery while maintaining brand guidelines.
Customer Presentations & Websites: Headlines, titles, borders, bullets
Imagery: Images of nature, sustainable energy, and growth
Stationery: Change to a sustainable paper that has recycling content. We work with various paper mills to find the one that works for your needs.
In Your Building: Plants, screen savers, Post-it® Notes and accents items such as vases, pens, mouse pads
2017 is the year to go green. If you have a question about how to make your corporate stationery more sustainable or looking to refresh your brand please comment below or reach out directly.